Ultimate List of Social Media Terms You Need to Know

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Hey, are you a new bird on social media platforms, or are you learning online marketing? Then this article is surely gonna help you. This social media glossary is a collection of latest terms, definitions and slangs for anyone seeking basic understanding of the social media verticals. Lets learn some new internet slangs….



Artificial intelligence


The process of examining datas in order to draw conclusions about the information they contain.

Reach is the total number of people who see your content.

Impressions are the number of times your content is displayed, no matter if it was clicked or not.

Page views are the number of times a Page’s profile has been viewed by people, including people who are logged into Facebook and those who aren’t.

Facebook Insights is tool to track user interaction on Fb Page; it can help you track the number of active users to better understand page performance.


Archiving is the process of moving data that is no longer in current use to a separate storage device for future reference,.

Audience selector

A tool that allows you to choose which audience you want to share something with on Facebook.


The quality of being real or genuine.


“Avatar” is Sanskrit for “incarnation”. Pictorial representation of a person that can be used as a profile picture on internet forem.




A ‘Bio’, is abbreviation for biography, is brief descriptionof your online profile that explains who you are. your Bio is the first thing users see when they discover your profile.


A customized emoji or avatar that can be used as your pictorial representation or ur display picture , you can create your personal avatar and access a sticker library featuring the avatar in various scenes.


A social media feature that enables you to prevent another user from:

following you

adding you

tagging you

simply Blocking is a feature that lets users “block” other users from following or publicly interacting with them.



bot is abbreviation for robot; it is a program that operates as an agent for a user or another program or simulates a human activity. They are generally automated therefore some are programmed to both retweet and like the same tweet; in such cases, the number of retweets and likes will be almost identical.



Call to action (CTA)

Words that urge the viewer to take an immediate action, such as “Click Here.”

Canoe Tweet/ Twitter canoe

A Twitter conversation that has picked up too many usernames for an actual conversation to take place.


A brief description that appears underneath a photo.

Center of Excellence

Dedicated team of social media leaders manages organization’s day-to-day social media activities.


A Chatbot (“Chatter Robot”) is a computer program that mimics human conversations in its natural format including text or spoken language using artificial intelligence techniques such as Natural Language Processing (NLP), image and video processing, and audio analysis.


when a person has physically visited a geographical location or event, he gives you the upadte of his checkin. generally used on Foursquare and Facebook


Google Circles are a way to group people together based around the relation you have with people. Circles help you cut out the noise or traffic by choosing the people you wanna hear from, circle let you share what you wanna share with the particular people or group.


Web content with a misleading or sensationalist headline that attracts readers to click through to the full story, usually with the goal of generating page views and advertising revenue.


On LinkedIn, a contact that you know personally or professionally and that has accepted your invitation to connect.

Content curation

The process of collecting information relevant to a particular topic or area of interest.


Services or people that implement content curation are called curators.


Content management system

A web CMS is an online application that allows you to draft, share, edit, schedule  your content.

Content rate

The amount of content produced in a designated time period.

Cover photo

The large, horizontal image at the top of your Facebook profile or page.

Creative Commons

Creative Commons is a public copyright license that gives you the ability to use and share otherwise copyrighted material.


Creeping refers to “stalking” someone on social media, checking them out or following what’s going on in their life on their socialmedia accounts.


Dark Social

Contentl sharing that can’t be accurately tracked, i.e. the stuff that isn’t picked up by web analytics platforms. when people share content through private channels such as instant messaging programs, messaging apps, and email.

Direct Message

A direct message (DM) is a private Twitter message sent to one of your followers.

Disappearing Content

Content such as Snaps and Instagram Stories that vanish after a set amount of time.


A feature on the Twitter platform that has 5 functions: Tweets, Activity, Who to Follow, Find Friends and Popular accounts.


Electronic discovery (e-discovery)

electronic  aspect  of  identifying, collecting and producing electronically stored information (ESI) in response to a request for production in a law suit or investigation.

Embedded media

Digital media that is displayed within another piece of content, media you can include in an HTML page, such as audio files, flash or GIF animations.


Engagement is any interaction you have with other users.

Engagement rate

Engagement rate is the percentage of people who saw your content and actively engaged with it (clicked the link, expanded the image attached, replied, liked, favorited, shared, Retweeted, etc).

Extended circles

On Google+, extended circles include people in your circles‘ circles. Posts shared with your extended circles will be visible on your posts tab to people in your circlescircles.



Follow for follow. an invitation to follow a user with the assurance that they will follow back.

Facebook Fans

The people who like your Facebook Page.

Facebook Group

A space on Facebook where you can communicate and share content within a select group of people. There are three types of groups: public, closed, and secret.

Facebook Live

A Facebook feature that allows You to interact with viewers in real-time, and get live reactions to your broadcast.

Facebook Network

Your Facebook Network is the web of people whom you are friends with on Facebook.


Social media data format that provides users with a steady stream of updates and information.


A photographic effect that can be applied to enhance images on social media.


A Twitter user who has subscribed to your Twitter account so they can receive your Tweets in their Home feed. If you want to send them a direct message, you need to follow them back.

Followers to following ratio

The ratio of your social media followers to those you are following.


The number of accounts that a Twitter handle is following.


The number of accounts that are following a person on Twitter.


An online site, also known as a message board, where people can hold discussions.


Foursquare is a social networking service to help you discover and share information about businesses and attractions around you.




Special filters for Snapchat users that reflect your geographic location.

Geolocation, Geotagging

Tagging a photo, video, or message with a specific location.


Geostickers are location-specific Snapchat/Instagram Stickers.


A feature on social media that allows users to share their content with geographically defined audiences. you can refine the messaging and language of your content to better connect with people in specific cities, countries, and regions.


GIF stands for Graphics Interchange Format, which refers to a file format that supports both static and animated images.


# Hash Tag (Discover tag)

it is called an octothorpe or a Hashtag. The hash symbol (#) is used before a relevant keyword on social media to categorize Tweets/post. Simply  hashtags are used to categorize content, making the discovery of new or related articles.


Handle is another word for your user name.

Header image

A header image, not to be confused with a profile photo, is the banner image at the top of a user’s Twitter profile.


Twitter has switched out the “star” icon for a “heart,” which will signify a “like” rather than a “favorite.

A feature of the Periscope app that measure popularity and act as like and appreciation of the broadcaster.



first page you see when you sign into your social media account.


Link provided in a document that links to another file or object


The text with hyperlinks is said to be hypertext.





A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product.

Instagram Direct

Allows for the sending of threaded messages with one or more other Instagram users. Instagram Direct can also be used to send images or video viewed in the Feed privately between users.

Instagram Stories

Photos and videos shared to your Instagram feed that disappear after 24 hours. But after an update you can now archive your fav story.


Jesus ratio

Jesus Ratio indicates how popular one is on Twitter.



Like is a Facebook invention which act as an expression of support for content.


Like baiting is a practice on the social media giant Facebook where users request to like and share content.

Live Tweet

To post comments and participate in Twitter conversations while an event is happening.



An edited image, video, piece of text, etc., typically humorous in nature, that is copied and spread rapidly bynetizens.


Act of tagging another user’s handle or account name on a social media message. Mentions typically trigger a notification for that user and are a key part of what makes social media “social”.


Publishing smaller, frequent quantities of content to a microblog platform such as Twitter or Tumblr.


Any social media user that you follow, who also follows you back.



The act of injecting your ideas into a breaking news story so you and your ideas get noticed.


Organic Reach

Organic reach is free reach. It refers to the number of unique people who saw your content without your having to pay for it.


+1 button

Google +1 button is similar to Facebook’s “Like” button and simply it means a thumbs-up or is used when you like something.

Paid Reach

Paid or promoted posts refer to content that businesses have voluntarily boosted the reach of by using one-time or ongoing payments.

Paid social media

Use of social media for ad placement. such as Facebook Ads, Twitter Promoted Tweets, LinkedIn Sponsored Updates, and YouTube sponsored videos.


The URL address of an individual piece of content. Permalinks are useful because they allow you to reference a specific Tweet, update, or blog post instead of the feed or timeline in which you found it. You can quickly find an item’s permalink by clicking on its timestamp.


Phishing is a cybercrime in which a target reached by email, telephone or text message by someone posing as a legitimate institution to lure individuals into providing sensitive data such as personally identifiable information, banking and credit card details, and passwords which can result in identity theft and financial loss.


A collection of Pins on Pinterest.


A type of audio file available through the Internet, typically produced as a series that listeners subscribe to.


A Facebook status update, or an item on a blog or forum.


The state of a social media account such as Instagram or Twitter that protects content from the public.

Promoted Trends

Promoted Trends are a Twitter Ads feature that allows an advertiser to promote time-, context- and event-sensitive trends to the top of the Trends list on Twitter.

Promoted Tweets

Promoted Tweets are used by advertisers to reach an expanded audience.

Protected account

A private Twitter account. Only approved followers can view Tweets and photos from a protected account or access its complete profile. Tweets from protected accounts cannot be retweeted, even by approved followers.



The act of reposting another Instagram users image or video.


RSS (Rich Site Summary) is a format for syndicating web content. Bloggers, news publishers, and other content creators use RSS feeds to effectively broadcast content to audiences.



Planning social media updates and content ahead of time another publishing tool.


A live broadcast session created through Periscope.


A nickname for a Periscope user.


When a photo is taken of phone screen activity.


A photograph, usually taken with a smartphone and shared on social media sites.


Search engine optimization is the practice of increasing the “organic” visibility of a web page in a search engine, such as Google.


When content is reposted on a social media site through another user’s channel.

Social Commerce

An area of electronic commerce where the buying process is assisted by social media and online networks.

Social selling

The use of social media by sales professionals to increase productivity and generate revenue.


Unnecessary and repetitive content that clogs up the feeds of social media users.




A strand of messages which represent a conversation or part of a conversation. Threads are essential to most forms of online communication, including social media, web forums, and email. Without them, it is incredibly difficult to put messages into context or keep track of ongoing conversations. Anyone who used email before Gmail revolutionized the medium with threaded conversations can attest to that. Threads begin with an initial message and then continue as a series of replies or comments.


The date and time that a message is posted to a social network, usually visible below the headline or username. Clicking on a timestamp will usually bring you to the content’s permalink.

Top Tweets

The most popular and engaging Tweets for a given search query, as determined by a Twitter algorithm.


A topic or hashtag that is popular on social media at a given moment.


injecting irrelevant content into the trending topic,  Trend jacking allows you to gain attention by using a trending event to get your content noticed.


A social media user who makes a deliberately offensive or annoying postings with the sole aim of provoking another user or group of users.


A Twitter post. Tweets can contain up to 280 characters of text, as well as photos, videos, and other forms of media.


Twitter users, who tweets frequently on daily basis and have a large number of followers.

Twitter Card

A Twitter card is a multimedia add-on to tweets. They are automatically attached to a Tweet whenever you (or any other user) tweets a link to a webpage that is marked up with some simple HTML code.

Twitter Moment

Moments are curated stories showcasing the best of what’s happening on Twitter. It shows you current topics that are popular or relevant, so you can discover what is unfolding on Twitter in an instant. By tapping on the lightning bolt symbol, you can see a list of events.




Removing someone from friend list of social media contacts.


(Uniform Resource Locator) Location of a page or other resource on the World Wide Web.

URL shortener

URL Shortener is used to create short URLs that can be easily shared, tweeted, or emailed to friends.


User-generated content (UGC)

User-generated content (UGC), also known as user-created content (UCC), is a form of content created by users of a system or service and made available publicly on that system.




Vanity URL

vanity URL is distinctive web address that is branded for marketing purposes. Vanity URLs are a type of custom URL that exists to help users remember and find a specific page of your website. They are easy, shorter and simple and trustworthy.



The blue verified badge on Twitter/facebook and other social media paltforms lets people know that the account is authentic. The verified badge helps preventing fraud and protecting the integrity of the person or organisation behind the account.



In reference to Snapchat/Whatsapp/Insta/FB, these are users who have looked at your Story. To see who has viewed their story, users simply need to click the eye symbol next to their Story.



Someone who creates and broadcasts video blogs.



Who to Follow

Who to Follow is a feature on Twitter homepage that helps users find relevant accounts to follow depending on their interest.